When you have decided to start a new business, there are several things to note that one of them is the development of customer base through marketing or marketing. Marketing is one element that is very important to support a successful in running a business including small business. Marketing consists of a brand, promotion, advertising and public relations. In marketing strategy also sometimes talk about product, price, promotion and also placement.
By applying the way and a good marketing strategy then the business run can earn income or income in accordance with the desired small business without exception. There are many things that underlie marketing strategies that can be said to be successful and successful, but the main purpose of marketing is not merely profit, but also the name and marketing strategy for a longer profit.
Here are some successful marketing strategy tips for small business that you can do to market your product.
Market research
Market research you can do through surveys, interviews, questionnaires and so on and then make a market analysis for your small business. By doing market research, you will be able to find out what price is suitable and feasible for the products or services you offer.
Set a marketing budget
Allocate your marketing funds to create a product packaging, promotion, advertising, and publicity. Remember that small businesses also need a budget or fund to promote the product, for example by making brochures and other promotions.
Market the product by word of mouth
The easiest and quickest way to promote a product or business is word of mouth. Tell a small business that you run to all your family, friends, neighbors and the rest of the public about your business. If they are satisfied with the product and also your service then it is possible that it can encourage them to tell others.
Create a website for your small business
If you can not afford or do not have the expense to hire a web designer, then ask friends and family for help to help you create an online store website. Although the website you created is only for promoting your small business, be sure that the website is free from typos, broken links or anything that will make your website look professional. Use also reliable hosting so that your website can be easily seen.
Familiar with the media
Find a way for your small business to be interviewed by a local newspaper and broadcasting agency. Make yourself into someone accessible to them by the media crew. Promote yourself as someone who is an expert in the field of business, and you are ready to be interviewed anytime.
Those are some of the successful marketing strategy tips for small businesses that are perfect for those of you who have started a business. By applying some of the above marketing strategies, your patience and your ability to do promotional activities then gradually the small business you run will progress. Continue to continue the Indonesian SMEs. Send regards to success!
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