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| Startup Manager |
Business Tips - The expertise of the startup business product manager is crucial to the number of users and the increase in the company's turnover.
Before going further about what skills a product manager must master, let us first examine how important product manager is in the startup business?
Mosaic Co-author, Marc Andreessen, explained that the quality of a startup business can be seen from how the product can make users feel impressed. Is the use of the product easy? What are the features in the product?
Still according to Andreessen, the main thing for a startup to survive is that there is a match between products and market needs.
Successful startups are not just about how many users of the product are made, but also how to keep them using the product.
Well, the importance of developing a product so that it remains relevant to the market will be the responsibility of the product manager.
Then, what are the expertise of a startup business product manager that must be mastered?
Silicon Valley Product Group partner, Martin Cagan, explained that a product manager should be able to master three things: business, technology, and user experience.
Here's a review of the expertise of a startup product manager:
1. Understanding the business realm
One of the vital tasks of a product manager is to create a product roadmap. This will determine how your digital products meet a set of business goals.
If you don't master the business domain and fail in compiling a product roadmap, the startup business that you build can not last long.
Moreover, Martin Cagan released data related to twelve major errors that are often done by product managers.
One of them is that they are too focused on product development without considering the business side. As a result, company profits can decrease.
2. Mastering Technology
Should a product manager come from a programmer or technician background? Not. But does he have to master technology? The answer is yes.
To become a product manager, you don't have to understand how to code, but you only need to understand what coding is.
Vice President of Pinn, Jeremy Glassenberg, argues, understanding the language of programmers will really help you communicate with the developer team.
All you have to remember, the product manager has a role to oversee the process of developing digital products until the product is successfully released.
So, how can you supervise the product development team if you don't understand what they're doing?
So, the expertise of a startup business product manager cannot be taken lightly because it has a big influence on business success.
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| Startup User in The World |
3. User Experience
Product managers should be as close as possible to users so that companies can understand what they need.
This is so that users can remain loyal to the products that have been made by the company.
Dell Software's Senior Product Manager, Julie Hyman, said the best way to find out what users want is to listen directly to their experiences while using the product.
He said, many product managers find out user feedback by using various tools such as surveys and reading analysis reports.
However, not many of them do not want to interact directly with users.
"For what we are looking for feedback from users in a variety of ways while we have reliable sources, namely users of the product itself" - Julie Hyman.
Therefore, a product manager must also be good at communicating with customers to find out the weaknesses and strengths of the products we market.
For this reason, product managers must also master the
10 Steps to Developing a Business Strategy For Beginners. (vtK)