Digital Marketing have been the great source for advance progress of the business. How it can be ? Marketing using Digital as media will make every finance decreases and the most valuable thing is in every one family almost all using Mobile Phone, connect to Internet, so all Marketing activities using Digital media will make it easy to send to every people that hold Mobile Phone or Gadget that connect to Internet. Because Internet have been one of necessary now and mostly people.
Mostly people said that Digital Marketing is hard to do and many small business don’t use Digital Marketing for their business because the reason out of idea, such as :
· Feel not comfortable using technology, and have scare early if listen about term of Digital Marketing that complex.
· They don’t have special team for handle it.
· Even their employees told to learn or follow Digital Marketing Training and someday they resign, the owner will feel fear that employe turn become competitor.
· They don’t have time to learn by them self.
· And many other reasons.
And they still using Offline Marketing, like Baligho, Brochure, Advertisement in Newspaper, radio, TV and others. But that still Marketing, what is different between it ? Let see some fact :
Price for Offline Marketing is more expensive than Digital Marekting. A Baligho that pair on the edge of the street, usually pegged with thousand million for the price for a month. Are we give attention to that ? Brochure that printed need more high price until can spread to Customers. Maybe printe 500 sheets brochure is not hard thing, but share that brochure to the right people is more expensive and hard. And my question is “ When the last time we read the Brochure full that we received from the seller ? Maybe we just receive it and then throw it to the Trash.
Otherwise, let see around us : In Café, Restaurant, Family Gathering, in Formal Event, become commonplace thing when we see every people is busy with their gadget.
That is why Digital Marketing will make every marketing process be more easy and the price is cheaper than Offline Marketing. This is some reason why must we choose Digital Marketing :
FIRST – The Price for Marketing Online is more cheap and effective than Offline Marketing.
Example, if we sell product such as toys for kids, easily we can reach thousand parents that lived at certain city with certain range of age, have certain smartphone and interest with toys of kids, all of that can advertise with price just hundred thousand per day. This is what call with Micro Targeting.
SECOND – All we do can be measure.
Example, with budget one hundred thousand rupiah or ten dollar that we spend in Facebook Ads, it can reach thousand people of Target Market that specific. Then, we can see report data about how much people interact with our advertisement until last they buy it.
Different with offline marketing, from baligho that we pair on the edge of the way or builing, we don’t know how much people see that baligho. Cars that through under that baligho, maybe we can random count per minute and make that average. But how about that person on the car just see the screen of their smartphone ?
Because conventional marketing cannot fulfil necessary of micro targeting, then they advertise in massively such as baligho on the edge of the street. If only from total 1 million people see that advertisement just 20 % that can buy it, so 80 % left is useless.
If the price to use the baligho 300 hundred million IDR per year and it just can gain 100 buyer, so acquisition value is 3 million IDR per consument. That is the weak of conventional advertisement.
THIRD – Online Promotion that we do directly or not make our brand more know by Target Market.
One of the goal of Digital Marketing is bring in traffic of prospective buyer or consument until tipped conversion and grow up sales. Online activity will make easier to answer question, complain or suggest from consument directly. In other words, our engagement with prospective consument will grow up.
With assign the goal before stepped, at the minimum requirement we can designing content and language that will use. Need to be remind that different target market will different too strategy that will use. What on consument think about our brand will not loose from what we promote.
FOURTH – Calculation of what happen for one minute in Internet activity.
This is why activity in Internet is very great. Maybe when we read a book in one minute, while what happen in Internet in that one minute is (Data from 2016) :
· More than 3,3 million status write in Facebook.
· More than 55 thousand photo upload to Instagram.
· More than 422 thousand tweet on twitter.
· More than 400 hours video upload to Youtube.
This is very incredible. A fact that too waste to be used. How about now ? how much their interact in Internet, using their smartphone anywhere and anytime. If we use this to promote our product, we use digital marketing on that, how much they will see our product in just one minute. That is different between offline or conventional marketing.
That is why if our product cannot reach their smarphone screen, on that we have waste our time in just focus in conventional marketing. Internet has become the greatest market, it connect every one market in every part in this world. We can sell our product in local online market such as Tokopedia, Bukalapak, Shopee and other. Or in International market such as Amazon or Alibaba. Or we can promote other product in social media such as Facebook, Instagram, BBM and other. All of that has been great source for marketing our product. And digital marketing has become most important medium to optimize and scale up the business.
Then, if we want to learn about digital marketing from what we must learn ? is it just promote and sell product ? here is some basic to learn digital marketing and it’s workspace :
1. Content Marketing
The use of content marketing is a long term strategy and investment. Strategy for compny to have a strong relationship with consument. The good content will make it easier to optimizer by search engine or SEO.
2. SEO / Search Engine Optimizer
If we are searching something using keyword in google, you will find it on the top result. That is call with SEO, how content made friendly with search engine. From that thing, keyword become the key. One thing before come to SEO is research the keyword.
3. E-Mail Marketing
Usually, E-mail Marketing use by E-Commerce or Personal Branding. When we comes to a website or Online Shop that we must use E-mail for login to buy it product, that E-mail will be use for receive any information about product in that Shop or marketplace, so when we open our E-mail we will get notification about new product. For Personal branding, when you’ve got e-mail you can send more info about your brand, when you will hold a Webinar, or there is a new E-book you just issued.
4. Social Media Marketing
According to a survey, between 49% - 90% people bought a product according recommend by that Social Media. Because there are two profit from Social Media, Access and popularity. Example, for create a brand and website that suit your niche. Then use social media to expand the conversation, add followers and etc.
There is no instant thing in digital marketing, althought it is look promising, we still need strategy to marketing our product. Because since digital marketing become fundament to optimize and scale up the business, so the business will more competitive, also people will search the good rating or most famous and promising market. If we left behind in used of digital marketing, it will make hard our product to be interested by the consument. But that’s will not give consument to not interest to our product. In this thing, we must make our marketing more creative and innovative, that is why in digital marketing we must need creativity and strategic to promote our product, so people that look into our product will be interest.
So Digital Marketing is not complex, it become complex because we don’t want to try and learn about it. The most easy and simple digital marketing is send a message about our product to our contact, that call digital marketing too. Don’t say hard before we try. (vtk)